At Jetwing, our commitment to our environment and communities is unparalleled. Since our very beginning, and thanks to our family values, we have believed in building relationships and implementing sustainable measures in all activities. Sri Lanka is not just a country in our eyes; she is a destination that truly is an experience apart, steeped in heritage, wildlife and brimming with diverse culture. Through the Jetwing Eternal Earth Programme, we seek to preserve our home, to ensure that the generations to come enjoy this land for her riches.
The Jetwing Eternal Earth Programme is a multi-faceted programme, which is comprised of the following initiatives:
1. Corporate Social Responsibility: Ongoing projects carried out to assist the communities surrounding all Jetwing hotels:
- Trees For Life
‘Trees for Life’ is a Jetwing initiative undertaken as a responsible corporate citizen to contribute towards minimizing global warming and its effects for the benefit of the mankind. The core of the initiative is an ‘afforestation’ programme undertaken adjacent to St. Anne’s Church, Talawila in North-west Sri Lanka that may be replicated / adapted for many climatic zones as well as on the small scale. By carefully selecting tree species which grow only in Sri Lanka’s dry zone, ‘Trees for Life’ seeks to establish over a period of time a forested area with improved biodiversity in what was previously bare land. Jetwing will use the ‘afforestation model’, the process of its establishment and outcome to raise awareness targeting the younger generation. Each Jetwing Hotel has two foster schools in their respective areas and conducts educational and awareness programmes for the children on good ‘Earth Saving Practices (ESPs)’.
The first phase of ‘Trees for Life’ which ran from 2008 – 2011 resulted in over 3000 trees being planted in a model reforestation project undertaken at Hunas Falls Hotel. On the 20th January 2012, the second phase of ‘Trees for Life’ was re-launched at St. Anne’s Church in Talawila in the Kalpitiya Peninsula as a part of Jetwing’s 2012 Earth Day, where in a period of just over two months (as at 31st March 2012), over two hundred trees have been planted from pledge- makers across all Jetwing Hotels. Trees for Life involves and encourages hotel guests, staff and the local communities in learning, understanding their level of responsibility and the contribution necessary to minimize global warming and offset their carbon footprint. Previously referred to as the Jetwing Eternal Earth Project, the initiative won the Pacific Asia Travel Association (PATA) Gold Award for Corporate Environmental Programme in 2009.
- The Jetwing Youth Development Project
Sri Lanka faces a massive problem with the unemployment of youth, especially in rural areas. Our country has had previous bitter experience with youth uprisings, as a direct result of unemployment, its accompanying poverty and frustration. Thus the objectives of the Jetwing Youth Development Project were to seek to address these major issues in four ways.
Focused to bridge the gap between the unskilled and the skilled and equip them for employment, the first Jetwing Youth Development Project provided training absolutely free to school leavers from disadvantaged farming families in the Sigiriya area. A six-month training programme in practical, spoken English, using role play in a seriesof real-life situations, with exercises in grammar, general knowledge, Western ideas and ideals, was intended to provide these rural school leavers with a working knowledge which would enable them to express themselves in English as well as understand others. The Project was honoured for its novel approach, winning the PATA Grand Award under Education and Training in 2007.
Through JYDP, Jetwing Hotels has recruited 60 associates from the local communities from three batches. At present, the 5th JYDP is underway at Jetwing Blue, Negombo.
2. Sustainability at Jetwing Hotels: Sustainable measures of practice implemented to ‘green’ Jetwing Hotels ensuring that all hotels attain high standards of environmental custodianship in both front-end and back-end processes. This is done via the introduction of the Green Directory under the supervision of an independent environmental consultant. Monthly internal audits are also carried out by each hotel to monitor and check on performance in a timely manner. The Green Directory is updated every year based on each hotel’s performance and is currently in place for Jetwing Lighthouse, Jetwing Vil Uyana, Jetwing St. Andrew’s and Jetwing Beach. Potential to be developed for Jetwing Blue and Jetwing Sea – Dr. Sriyanie Mithapala (Environmental Consultant) to assess.
Areas of interest:
Jetwing St. Andrew’s
Jetwing Vil Uyana
3. Eco-projects: Initiatives undertaken by Jetwing in the field of conservation and raising awareness on the environment. For example, the Jetwing Research Initiative (JRI) provides the logistics to support the projects undertaken by researchers as we believe this helps the tourism industry to develop partnerships with scientists and conservationists to protect Sri Lanka’s biodiversity. JRI has supported over the years scientific studies on primates of Sri Lanka, Sri Lanka’s dragonflies and the Sri Lankan leopard at the Yala National Park.
4. Humanitarian projects: Consists of all the short-run measures undertaken at each Jetwing hotel to assist the neighbouring communities. Examples include beach cleanups, donations to rural schools and hospitals, for social construction projects, purchasing of equipment, etc.
To us, this country and this world are the only one we have. As such, we protect and nourish her in the ways we can, and we invite you to join us in doing the same. For further information on JEEP, please visit www.eternalearth.net and see how together, we can create a green future.